A group of Viennese students were "charmed by the unique, colorful, and sometimes blurry" images produced by the 35 mm LOMO LC-A Compact Automat camera, produced by the optics manufacturer LOMO PLC of Saint Petersburg, Russia. The Lomographic Society International was subsequently founded in 1992.
Typical Lomo cameras are deliberately low-tech and low-fidelity. Some cameras make use of multiple lenses and exhibit extreme optical distortions and even light leaks, like the Diana camera and Holga camera that were the favorites of the plastic camera movement in the 1970s and 1980s.
The philosophy behind Lomo photography is summarized by the motto, "Don’t Think, Just Shoot," accompanied by The Ten Golden Rules of Lomography which are designed to encourage spontaneity, and minimizing formal photographic technique. As such we are offering a variety of cameras here that offer simplified operation suitable for, and keeping with the principles of, lomography as well as Through the Viewfinder Photography (TtV)